AI Is Only for Techies? Not If You're a Marketing Manager
If you are a marketing manager who has been hesitant about AI, this article is for you. Let us bust some myths and get honest about what is really going on. The Myth That Keeps Marketing Managers Stuck There is a story that marketing managers tell themselves — and each other — about AI. It goes something like this: “AI is not for people like me. It is for tech people. My work is too nuanced, too personal, too important to hand over to a machine.” ...